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    Víte, co jíte

    for your active lifestyle
  • Taste, tradition, health

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Víte, co jíte


Welcome to the website of the Czech food company REJ Planá nad Lužnicí

The history of the company dates back to 1998, when it started producing gingerbread following a traditional family recipe and began supplying it to regional shops. The top-quality gingerbread soon became popular with customers and subsequently production and distribution had to be gradually increased. Currently, the gingerbread is included in the range of products of wholesalers throughout the entire Czech Republic as well as in the seasonal offers of the Globus, Ahold and Tesco chains in the Czech and Slovak Republics

In 2008 the range of products was expanded with gluten-free corn puffs, specially formulated for celiac sufferers and mainly children, starting from infants. In addition to the classic salt-free corn puffs, they are available with salt and come in many flavours; most recently, buckwheat and rice varieties have appeared. Corn puffs can be purchased at pharmacies as well as the Globus, Makro and Tesco chains and quite obviously in health food stores. Since 2015 we have also been exporting corn puffs to Switzerland, where our main wholesale customers are the Migros and COOP networks.

In 2010 we started cooperating with Ing. Petr Havlíček, a nutritional specialist, which resulted in a whole series of products – You Know What You Are Eating – Biscuits, Wholemeal Pasta and Tea. Step by step the range of products boasting even better nutritional properties is expanding and the company aims to become a sought-after partner in the health food retail sector. In 2017 we are launching a new series of genuine wholegrain biscuits without palm oil, promoted once again with the face of Ing. Havlíček.

In August 2014 the production was moved to brand new production premises fitted with the latest technological equipment and early in 2015 the IFS management system was introduced attesting the high quality of production and opening up new possibilities, for example, in terms of export. In 2016 the ongoing research and development into new products resulted in a series of children’s biscuits suitable for infants and in early 2017 a range of wholemeal biscuits.

IFS certifikát



Wholemeal cereals biscuits are the most developing assortment. Since the original rye and graham biscuits, which were developed in cooperation with Ing. Petr Havlíček, offerings have been increased, and nowadays there are more than 10 kinds of products. Other interesting products are being developed in our laboratories.

Apart from popular biscuits for retail trade the company REJ produces also one-biscuit packs for gastronomy, especially for school catering. All the kinds of biscuits contain wholemeal cereals, a huge amount of fibre and during manufacturing no shortenings are used. The „Víte, co jíte“ line has been awarded the international certificate „I know what I eat“.

The whole assortment:


Available at:

GLOBUS, TESCO, wholesome food shops.


The gluten-free corn puffs are very popular with mums and almost every baby has tasted them at least once. Apart from the classic crunchy corn puffs we also offer buckwheat and rice varieties

These products with no added salt and sugar are suitable for infants from 6 months, apart from their snack qualities they are also a valuable aid in learning to hold things and eat solids.

The range aimed at older children and adults includes flavoured corn puffs such as slightly salted, vanilla, strawberry and orange varieties and since 2016 also peanut puffs with a lower salt content as well as banana and chocolate flavour puffs. They represent a suitable alternative to various fried snack foods or sweets.

The whole assortment:


Available at:

TESCO ČR and SR, Globus, Makro, pharmacies, selected food and health food stores.


Herbal flavoured and fruit-herbal teas are an essential part of a drinking regime. Our assortment is rich enough for everybody to choose their own favourite drink. Thanks to aromatization the mixtures have a pleasant taste and smell. Currently, you can choose from 6 kinds of teas – Detoxication, Relaxation, Energy, the new release of the year 2015 are mixtures Fresh, Fitness and Herbal. Do not forget that our teas taste splendidly even cooled so they are perfect for quenching thirst in summer months.

The whole assortment:


Available at:

Pharmacies and wholesome food shops.


Cereal cocoa balls, honey rings and cornflakes are an inherent part of our offer. High-quality cereals are fortified with 10 vitamins, calcium and iron. They can be purchased in convenient 500 g packets in a simple wrapper at affordable prices, and therefore they are also suitable for catering facilities. In 2016, the product range was expanded with cocoa or vanilla pillows cereal available in 150 g or 1 kg packages and the latest addition is corn bars filled with top quality chocolate (50% chocolate), which make an ideal snack between meals for schoolchildren, but not only them.

The whole assortment:


Available at:

TESCO (corn chocolate bars), selected health food stores.


Wholemeal semolina pasta has a lower GI value than ordinary pasta. Fusilli, penne and spaghetti REJ „Víte, co jíte“ line contain fibre (9g/100g) and protein (13%).

Semolina flour is ideal for making pasta, semolina products do not tend to become overcooked and sticky. Thanks to wholemeal semolina they have a higher percentage of fibre which improve their nutritive value. Eggless pasta „Farm animals“ is intended for children – meals will become a funny and pleasure moment. This pasta is suitable as a pastina for soup, too.

The whole assortment:


Available at:

Selected wholesome food shops.

Biscuits and teas for infants

The new product – biscuits with spelt flour suitable for infants after 6 months of age. Biscuits are made from selected ingredients under strict hygienic regulations in Planá nad Lužnicí (awarded the International Food Standard Certificate).
You can make your choice among three kinds – spelt, banana or apple varieties. Our natural taste biscuits are an appropriate cereal complemet of your diet regime. Fruit and herbal teas are meant for small children´s drinking regime. Your children will be interested in these teas thanks to pleasant fruit flavours. They can be drunk cooled as an option to unsuitable sweet drinks for children.

The whole assortment:


Available at:

Selected HM TESCO.


REJ s.r.o.

Průmyslová 937
Planá nad Lužnicí, 391 11

 +420 731 331 714
 +420 383 134 444

49°47'9.721"N, 17°42'9.122"E

IČ: 26026899
DIČ: CZ26026899
The company is registered in the Commercial Register kept by the Regional Court in Ceske Bududejovice

Board of directors

Josef Kos
executive director

Lenka Vyhlídová
production manager

Ondřej Karásek
sales manager
 +420 734 316 704

Dagmar Dilmaghani
purchasing department, e-shop
 +420 731 331 714

REJ s.r.o. sídlo firmy


You can order all the assortment of the company REJ Planá nad Lužnicí from your home in our e-shop.